Client Highlight: Dr. Jacquline Beer
About Dr. Jacqueline Beer
Dr. Jacqueline Beer is a Board Certified Dermatologist focusing on Medical and Aesthetic Dermatology. She has a background in Internal Medicine which helps her fine-tune her approach to dermatology and treat her patients with a deeper understanding of their medical situation. Dr. Beer offers many procedures including skin cancer surgery, Botox/Dysport injections, fillers (Juvederm, Radiesse, Restylane, and Kybella), chemical peels, sclerotherapy, and laser treatments for the removal of brown spots and blood vessels, rosacea, scar repair, and rejuvenation to reduce wrinkling and sun damage. One unique feature about her practice is that she treats the whole family, from newborns to grandparents. On any given day, she may treat acne in a teenager, laser his mom’s brown spots, prescribe something for his dad’s psoriasis, freeze warts off his sisters’ feet, operate on his grandfather’s skin cancer, and inject botox in his aunt’s forehead. She does it all, medical and aesthetic dermatology, and has over 25 years of experience.
Our Work
Our main goal with Dr. Beer was to thoroughly develop her brand and establish a digital marketing strategy to ultimately grow her younger clientele in New York City. For Dr. Beer we started from scratch developing a logo and crafting a brand guide that she felt accurately represented her and her practice. Our team really honed in on a sophisticated, yet approachable brand for her, since she does serve the Upper Eastside, but wanted to remain very down to Earth. We set up a brand new Instagram profile and Facebook business page and produced a digital media marketing plan for organically growing her social presence.
Since Dr. Beer and her practice are located in New York City, we contacted a great local photographer, Dasha Murashka, and organized her brand photoshoots. Along with the brand photoshoot, she also sends weekly videos of treatments she has conducted and patients who consented to be filmed. With the media, we are able to edit and create multiple Reels and IGTV’s which have been a great way for her to get engagement and increase her social media presence. Additionally, we designed scannable business cards to help her promote her new social accounts at her practice.
The Skim
Dr. Beer is a Board Certified Dermatologist focusing on Medical and Aesthetic Dermatology. Our main goal with Dr. Beer was to develop her brand and establish a social media presence and digital marketing strategy to ultimately grow her practice in New York City. We have provided Dr. Beer with a logo, a complete brand guide, built a social presence with an Instagram and Facebook page, captured brand imagery, and treatment video content.
