5 Ways To Increase Your Instagram Reach

Today we want to share with you five ways to improve your Instagram reach! As Instagram reach is a crucial analytic, it is always good to change up your posting routine and try new things to improve your reach organically.

5 Ways To Increase IG Reach

1. Vary Your Post Media

There are a variety of ways to post different content to Instagram. Post media options include; photos, carousels, videos, reels, IGTVs' and Instagram Live. We recommend utilizing all of the different media formats available to maximize your impact and reach a wider audience. Posting across these formats creates a consistent presence and steady flow of content which increases your reach!

2.Use Embed Tags

Utilize location tags as well as relevant local business tags to increase your social media presence organically. Using location tags for your feed posts means that people will see your content when they search for local posts and accounts. It’s an easy way to expand your audience and organic reach locally. Also, tagging local businesses in stories and on your feed enables businesses to share your content with their followers, which then, in turn, increases their own reach.

3.Create Shareable Content

Another way to improve your reach is to create shareable content. Shareable content is what you want others to share from your stories or from your feed. Some examples of shareable content include tagging people to your stories and running Instagram giveaways. You can enable options in your story settings to allow people to share your stories, either on their own Stories feed or in a direct message. When you allow people to re-share your stories, you empower them to recommend your business and find new followers and customers for you. If you’re really worried about brand safety, you can monitor those shares and block bad users on an individual basis. 

4.Use IG Highlights To Maximize Content Value

Stories are great for your reach on Instagram. They’re quick, fun, and interactive, with great qualities for increasing your organic reach. However, Instagram story content has a 24-hour shelf life until they disappear. That is where IG Highlights come in! You can add any story to a highlight on your profile, pinning it to the top of your grid forever. This is a valuable feature for stories that showcase your products, services, or brand image.

5.Test Post Times

Varying the time you post can make a big difference to your reach. Your goal is to post when your followers are active and online, so your posts are visible to them. We encourage all business account users to review their Instagram insights on a weekly basis. Here you can view post data and select the best days and times that most of your followers are online. If they see your posts, their interactions will be noted by the Instagram algorithm to increase your organic reach.

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If you are looking to expand your reach on Instagram we recommend that you vary your post media, utilize location and business tags, create shareable content, save stories that perform well to your highlights and test different post times.

For any questions or further inquiries about social media marketing don't hesitate to contact us through the link in our bio!