Client Highlight: DermaBLUSH

About DermaBLUSH

DermaBlush Esthetics Spa is located in Palm Beach Florida owned by Liz Schuepbach. Liz is a Certified Micropigmentation Artist, Licensed Esthetician, and Tattoo Artist that is trained in modern permanent makeup techniques. DermaBLUSH offers a variety of services including modern permanent makeup, brow shaping, microblading, lip blushing, facials, chemical peels, skin tightening, and body contouring. DermaBlush’s goal is to expand the permanent makeup audience as well as increase its brand presence via all social platforms.

Our Work

Our main goal with DermaBlush was to recreate the brand to speak to a wider demographic and establish a digital marketing strategy to ultimately grow their clientele in South Florida. For DermaBlush we recolored their logo and crafted a brand guide that the spa felt accurately embodied their brand persona and service offerings. Our team really honed in on creating an aesthetic, feminine, relatable, and fun brand for the spa. We then rebranded their social platforms with new profile photos, highlight covers, and brand bios and produced a digital media marketing plan for organically growing their social presence.

DermaBlush wanted to embody the brand persona on Instagram and engage their Millennial demographic. In order to do so, we prioritized video reels, captivating quotes, and illustrations to add to the feed and engage a wider demographic.

The Skim

DermaBlush is an Aesthetics Spa serving Palm Beach, Florida. Our main goal with DermaBlush is to expand the permanent makeup audience as well as increase its brand presence via all social platforms. We have rebranded DermaBlush and developed a digital marketing plan to engage a wider audience and build a social presence on Instagram and Facebook.