5 Instagram Content Ideas
Does anyone remember life without Instagram Stories?
Stories are a way to make a deeper connection with your followers on a more interactive, personal level. Instagram Stories allow you to ask your audience questions, chat, capture a poll, and give live updates. Stories are unique as they disappear after 24 hours, so they are more casual, temporary, and a great way to engage with your target audience. Here are 5 Instagram Story ideas to help you up your IG game!
5 Instagram Story Ideas
1. Shareable Content
Templates are a creative and fun way to engage your followers with trendy or on-brand content. You may find a readily available template online or you can create a branded template to share with your followers. For example, if you are a medspa you can ask what your client’s skincare routine is so you can get an assessment of their skin as well as make recommendations in an engaging manner.
2. Takeover
Sometimes it is nice to shake things up on your Instagram to get your followers to notice you again! One way you can do this is through Story takeovers, have a customer or employee take over the account. This allows your followers to capture a new point of view. Additionally, it also allows followers of your takeover person to follow your account and connect on a more personal level.
3. Giveaway
Giveaways are a great way for you to gain more followers as well as engage your current followers. Collaborate with local vendors to put together and market a giveaway bundle, prize, or service. Giveaways give your followers something to look forward to, show you are giving back to your customers and help build deeper relationships with your target audience.
4. Questions/Polls
Including a question or poll stickers on your Instagram Stories are a great way to get to know your audience. You can ask your followers questions and you can also provide answers and feedback in short videos. For example, you can ask your followers how they like your products and website, what they’d like to see in the future, what their favorite product is, and what they’d like to know more about. In addition, you can share their responses in the following stories and develop content that relates to their interests.
5. Behind The Scenes
Instagram Stories allow you to connect with your audience on a deeper level. One way to do this is by showing your followers what goes on behind the scenes. For example, you can show how your products are made, give an inside scoop on an upcoming release, or share clips of your team in action.
SKIM
To recap, some Instagram Story Ideas include creating shareable content, having a client or staff member take over the account, coordinate a giveaway for your followers, ask questions, and capture and promote behind the scenes footage of your business. All in all Instagram Stories are a great way to connect and engage your audience to help further your social media marketing strategy!
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